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Webinar: Business Backbone Management using Gluu
![Anders Elbak](https://gluu.biz/wp-content/uploads/2025/01/Anders_Elbak-5-ok-WEB-removebg.png)
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In many businesses, the lack of processes and properly implemented process management have a significant negative impact on the business.
In this webinar, Etienne Venter, founder of the consultancy firm Process2Product, will talk about the challenges that he helps companies address, and explain why he has introduced the concept Business Backbone Management.
He will shed light on the extensive process searching for the optimal BPM tool and assessing alternatives and show us why he found that Gluu was the best fit to his requirements as process management consultant.
Agenda
– Introducing the concept of Business Backbone Management
– The operational challenges of low process maturity
– Process2Product’s search for a BPM tool
– Why Gluu ended up as the optimal choice
About the Author
![Gluu product specialist - Anders Elbak](https://gluu.biz/wp-content/uploads/2025/01/Anders_Elbak-5-ok-WEB-removebg.png)